Super Bowl Betting Picks: The Gatorade Dump Prop Bet
Over the past few decades the ceremonial dumping of a cooler full of Gatorade over the winning coach in the Super Bowl-or any other significant sporting event-has become a tradition. It’s such a standard part of the game now that there are Super Bowl proposition bets where you can bet on what color the Gatorade that the coach gets doused with will be.
GATORADE DUMP PROP BET:
YELLOW +350
CLEAR/WATER +325
ORANGE +300
RED +400
GREEN +900
BLUE +600
The liquid doesn’t *have* to be Gatorade and if for whatever reason the coach doesn’t get doused with the liquid per tradition the bet is ‘no action’. That’s what happened last year-the coach didn’t get the dump and all bets on this prop were returned.
Gatorade says that the specific color that will be used during the Super Bowl is out of their hands entirely. According to a company spokesman NFL teams are provided with a variety of flavors (colors) and the ones that end up in the coolers are a matter of team preference. Some teams have a preferred color while some like variety. This makes the dump even more random as its completely a function of which cooler the players pick up. There’s also water on the sideline which makes it another factor to consider.
The company claims that they’re not behind the ‘Gatorade dump’ phenomenon but given how much free publicity and brand recognition they get out of it you can be sure they do everything the can to facilitate and perpetuate it. In consideration of Gatorade’s marketing preferences we’ll scratch ‘red’ and ‘blue’ off the list. Red looks too much like blood and that’s not a visual the NFL wants to send out to hundreds of millions of TV viewers. Blue isn’t a very popular color for Gatorade-plus it stains everything much worse than the other colors. Green just isn’t a common Gatorade color.
That leaves us with Yellow and Orange. The greenish yellow color is almost a trademark of the company-the one that looks like a bad urine sample. The most popular flavor, however, is orange. For purposes of ‘brand identity’ it makes for a better visual and doesn’t look like the coach is getting a ‘golden shower’. This would be enough to put us on ‘Orange’ and we’ll also include the ‘clear/water’ in the mix.
BET ORANGE +300
BET CLEAR/WATER +325